BEST PRACTICES FOR HIGHER EDUCATION PHOTOGRAPHY

With over a decade of experience as a seasoned photographer in the higher education sector, I’ve had the privilege of collaborating with renowned institutions including Columbia University, Stony Brook University, The New School, and St. John’s University, among others. This journey has not only enriched my craft but has also deepened my understanding of how effective photography can elevate a university's brand and enhance its recruitment efforts. I’ll offer valuable insights into navigating the distinctive world of higher education photography and how it can be a powerful tool in recruitment.

SHOWCASE CAMPUS LIFE AND DIVERSITY

Photographs that showcase vibrant campus life, diverse student bodies, and dynamic interactions are essential. Highlighting events, classes, and daily activities helps prospective students envision themselves at the institution. Capturing candid moments that reflect the community can set your university apart.

FOCUSING ON FACILITIES AND INFRASTRUCTURE

Modern students are drawn to state-of-the-art facilities and innovative learning environments. Investing time in photographing laboratories, libraries, and lecture halls can help institutions communicate their commitment to providing top-notch resources.

HIGHLIGHTING ACADEMIC EXCELLENCE

Capturing professors engaging with students in classrooms and labs, showcasing research opportunities, internships, and academic achievements can reinforce the institution’s reputation for excellence. This not only attracts students but also appeals to faculty and alumni.

TELLING THE STORY OF TRADITION AND HISTORY

Every university has its rich history and traditions. Photographing key events, landmarks, and ceremonies helps build a narrative that resonates with both prospective students and alumni. This storytelling aspect can create a strong emotional connection to the institution.

LET'S CREATE TOGETHER

If you're ready to elevate your university's visual narrative, let’s connect! This year, I’m offering annual partnerships tailored to support each university’s unique communication and marketing goals, capturing key events, campus life, research initiatives, and so much more throughout the year. Together, we can create stunning imagery that speaks to the heart of your institution and engages prospective students for years to come.